/* ================================================
   PPC ADVERTISING PAGE CSS
   Prestige Growth Media
   ================================================ */

/* ============================================
   HERO SECTION
   ============================================ */
.ppc-hero {
    padding: 70px 0 60px;
    background: #fff;
    position: relative;
    overflow: hidden;
}

.ppc-hero::after {
    content: '';
    position: absolute;
    top: 0;
    right: 0;
    width: 44%;
    height: 100%;
    background: linear-gradient(135deg, #fff7f7 0%, #ffeded 100%);
    clip-path: polygon(14% 0%, 100% 0%, 100% 100%, 0% 100%);
    pointer-events: none;
    z-index: 0;
}

.ppc-hero-inner {
    display: grid;
    grid-template-columns: 1fr 1.05fr;
    gap: 50px;
    align-items: center;
    position: relative;
    z-index: 1;
}

.ppc-hero-label {
    font-size: 12px;
    font-weight: 700;
    letter-spacing: 3px;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 18px;
}

.ppc-hero-title {
    font-size: clamp(32px, 4.4vw, 54px);
    font-weight: 900;
    line-height: 1.1;
    color: var(--black);
    margin-bottom: 22px;
}

.ppc-hero-title span {
    color: var(--red);
    display: block;
}

.ppc-hero-desc {
    font-size: 16px;
    color: var(--gray);
    line-height: 1.8;
    margin-bottom: 34px;
    max-width: 500px;
}

.ppc-hero-btns {
    display: flex;
    gap: 14px;
    flex-wrap: wrap;
    margin-bottom: 40px;
}

.ppc-hero-features {
    display: flex;
    gap: 24px;
    flex-wrap: wrap;
}

.ppc-feat-item {
    display: flex;
    align-items: center;
    gap: 9px;
    font-size: 13px;
    font-weight: 700;
    color: var(--black);
}

.ppc-feat-item i {
    font-size: 17px;
    color: var(--red);
}

/* Right Side Image */
.ppc-hero-right {
    position: relative;
    display: flex;
    justify-content: center;
    align-items: center;
}

.ppc-hero-img-wrap {
    width: 100%;
    position: relative;
    border-radius: 20px;
    overflow: visible;
}

.ppc-hero-img-wrap img {
    width: 100%;
    height: auto;
    border-radius: 20px;
    box-shadow: 0 20px 60px rgba(0,0,0,0.12);
    display: block;
}

.ppc-sales-badge {
    position: absolute;
    top: -20px;
    right: 15px;
    background: #fff;
    padding: 10px 18px;
    border-radius: 14px;
    box-shadow: 0 10px 30px rgba(0,0,0,0.12);
    font-size: 12px;
    font-weight: 800;
    color: var(--black);
    line-height: 1.35;
    text-align: right;
    border: 1px solid #fee2e2;
    animation: floatPpcBadge 3s ease-in-out infinite;
}

.ppc-sales-badge span {
    color: var(--red);
    font-style: italic;
    font-size: 13px;
}

@keyframes floatPpcBadge {
    0%, 100% { transform: translateY(0); }
    50%      { transform: translateY(-7px); }
}


/* ============================================
   ABOUT OUR PPC SERVICES
   ============================================ */
.ppc-about-section {
    padding: 90px 0;
    background: #f8f9fa;
}

.ppc-about-inner {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 70px;
    align-items: center;
}

.ppc-about-img {
    border-radius: 20px;
    overflow: hidden;
    box-shadow: 0 16px 50px rgba(0,0,0,0.09);
    background: #fff;
}

.ppc-about-img img {
    width: 100%;
    height: 440px;
    object-fit: cover;
    display: block;
    transition: transform 0.5s ease;
}

.ppc-about-img:hover img {
    transform: scale(1.03);
}

.ppc-about-label {
    font-size: 12px;
    font-weight: 700;
    letter-spacing: 3px;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 16px;
}

.ppc-about-title {
    font-size: clamp(26px, 3.4vw, 42px);
    font-weight: 900;
    line-height: 1.2;
    color: var(--black);
    margin-bottom: 18px;
}

.ppc-about-title span {
    color: var(--red);
}

.ppc-about-desc {
    font-size: 15px;
    color: var(--gray);
    line-height: 1.8;
    margin-bottom: 26px;
}

.ppc-checklist {
    display: flex;
    flex-direction: column;
    gap: 12px;
    margin-bottom: 30px;
}

.ppc-check-item {
    display: flex;
    align-items: center;
    gap: 12px;
    font-size: 15px;
    font-weight: 500;
    color: var(--dark);
}

.ppc-check-item i {
    width: 22px;
    height: 22px;
    background: var(--red);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    color: #fff;
    font-size: 11px;
    flex-shrink: 0;
}

.ppc-about-action-row {
    display: flex;
    align-items: center;
    gap: 24px;
    flex-wrap: wrap;
    margin-top: 10px;
}

.ppc-about-stat-box {
    display: flex;
    align-items: center;
    gap: 14px;
    background: #fff;
    border: 1.5px solid #efefef;
    padding: 14px 20px;
    border-radius: 14px;
    box-shadow: 0 4px 20px rgba(0,0,0,0.04);
}

.ppc-stat-icon-red {
    width: 44px;
    height: 44px;
    background: #fff5f5;
    border-radius: 10px;
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--red);
    font-size: 20px;
    flex-shrink: 0;
}

.ppc-about-stat-box p {
    font-size: 13px;
    font-weight: 800;
    color: var(--black);
    line-height: 1.35;
    margin: 0;
}


/* ============================================
   COMPLETE PPC SOLUTIONS (5 Cards Grid)
   ============================================ */
.ppc-services-section {
    padding: 90px 0;
    background: #fff;
}

.ppc-services-header {
    text-align: center;
    margin-bottom: 60px;
}

.ppc-services-grid {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 22px;
}

.ppc-card {
    background: #fff;
    border: 1.5px solid #efefef;
    border-radius: 14px;
    padding: 30px 18px;
    text-align: center;
    transition: all 0.3s ease;
    cursor: pointer;
    position: relative;
    overflow: hidden;
}

.ppc-card::after {
    content: '';
    position: absolute;
    bottom: 0;
    left: 0;
    width: 100%;
    height: 3px;
    background: var(--red);
    transform: scaleX(0);
    transition: transform 0.3s ease;
}

.ppc-card:hover::after {
    transform: scaleX(1);
}

.ppc-card:hover {
    border-color: transparent;
    box-shadow: 0 10px 35px rgba(0,0,0,0.09);
    transform: translateY(-5px);
}

.ppc-card-icon {
    width: 60px;
    height: 60px;
    background: #fff5f5;
    border-radius: 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    margin: 0 auto 16px;
    font-size: 24px;
    color: var(--red);
    transition: all 0.3s ease;
}

.ppc-card:hover .ppc-card-icon {
    transform: scale(1.08);
}

.ppc-card h3 {
    font-size: 14px;
    font-weight: 700;
    color: var(--black);
    margin-bottom: 10px;
    line-height: 1.35;
}

.ppc-card p {
    font-size: 12px;
    color: var(--gray);
    line-height: 1.6;
    margin-bottom: 14px;
}

.ppc-card-link {
    font-size: 12px;
    font-weight: 700;
    color: var(--red);
    display: inline-flex;
    align-items: center;
    gap: 5px;
    transition: gap 0.3s ease;
}

.ppc-card:hover .ppc-card-link {
    gap: 8px;
}


/* ============================================
   OUR PROCESS + CTA BOX
   ============================================ */
.ppc-process-section {
    padding: 90px 0;
    background: #f8f9fa;
}

.ppc-process-inner {
    display: grid;
    grid-template-columns: 1.3fr 1fr;
    gap: 50px;
    align-items: center;
}

.ppc-process-label {
    font-size: 12px;
    font-weight: 700;
    letter-spacing: 3px;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 14px;
}

.ppc-process-title {
    font-size: clamp(26px, 3.4vw, 40px);
    font-weight: 900;
    line-height: 1.2;
    color: var(--black);
    margin-bottom: 14px;
}

.ppc-process-title span {
    color: var(--red);
}

.ppc-process-desc {
    font-size: 15px;
    color: var(--gray);
    line-height: 1.7;
    margin-bottom: 40px;
}

.ppc-steps-row {
    display: flex;
    align-items: flex-start;
    gap: 0;
}

.ppc-step-item {
    flex: 1;
    text-align: center;
}

.ppc-step-arrow {
    flex: 0 0 20px;
    display: flex;
    align-items: center;
    justify-content: center;
    padding-top: 18px;
    color: var(--red);
    font-size: 13px;
}

.ppc-step-circle {
    width: 52px;
    height: 52px;
    background: #fff;
    border: 2px solid var(--red);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    margin: 0 auto 12px;
    font-size: 18px;
    color: var(--red);
    transition: all 0.3s ease;
    box-shadow: 0 4px 15px rgba(227,30,36,0.1);
}

.ppc-step-item:hover .ppc-step-circle {
    background: var(--red);
    color: #fff;
}

.ppc-step-num {
    font-size: 12px;
    font-weight: 800;
    color: var(--black);
    margin-bottom: 3px;
}

.ppc-step-item h4 {
    font-size: 13px;
    font-weight: 700;
    color: var(--black);
}

/* Light Box on Right */
.ppc-adspend-box {
    background: #fff;
    border-radius: 20px;
    padding: 44px 36px;
    color: var(--dark);
    position: relative;
    overflow: hidden;
    box-shadow: 0 10px 40px rgba(0,0,0,0.06);
    border: 1.5px solid #fecdd3;
}

.ppc-adspend-box::before {
    content: '';
    position: absolute;
    top: -50px;
    right: -50px;
    width: 160px;
    height: 160px;
    background: radial-gradient(circle, rgba(227,30,36,0.08) 0%, transparent 70%);
    border-radius: 50%;
}

.ppc-adspend-icon {
    width: 58px;
    height: 58px;
    background: #fff5f5;
    border: 1.5px solid #fecdd3;
    border-radius: 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--red);
    font-size: 26px;
    margin-bottom: 22px;
}

.ppc-adspend-box h3 {
    font-size: 24px;
    font-weight: 800;
    color: var(--black);
    line-height: 1.3;
    margin-bottom: 14px;
}

.ppc-adspend-box p {
    font-size: 14px;
    color: var(--gray);
    line-height: 1.7;
    margin-bottom: 28px;
}


/* ============================================
   PLATFORMS WE ADVERTISE ON (6 Cards Grid)
   ============================================ */
.ppc-platforms-section {
    padding: 90px 0;
    background: #fff;
}

.ppc-platforms-header {
    text-align: center;
    margin-bottom: 60px;
}

.ppc-platforms-grid {
    display: grid;
    grid-template-columns: repeat(6, 1fr);
    gap: 20px;
}

.ppc-platform-card {
    background: #fff;
    border: 1.5px solid #efefef;
    border-radius: 16px;
    padding: 28px 16px;
    text-align: center;
    transition: all 0.3s ease;
    cursor: pointer;
    box-shadow: 0 4px 20px rgba(0,0,0,0.03);
}

.ppc-platform-card:hover {
    border-color: transparent;
    box-shadow: 0 12px 35px rgba(0,0,0,0.09);
    transform: translateY(-5px);
}

.ppc-plat-icon {
    width: 60px;
    height: 60px;
    border-radius: 16px;
    display: flex;
    align-items: center;
    justify-content: center;
    margin: 0 auto 14px;
    font-size: 28px;
    transition: transform 0.3s ease;
}

.ppc-platform-card:hover .ppc-plat-icon {
    transform: scale(1.1);
}

.ppc-platform-card h4 {
    font-size: 14px;
    font-weight: 700;
    color: var(--black);
    margin-bottom: 5px;
}

.ppc-platform-card p {
    font-size: 11px;
    color: var(--gray);
}

/* Platform Specific Logos */
.ppc-plat-google { background: #fff5f5; color: #ea4335; border: 1px solid #fee2e2; }
.ppc-plat-ms     { background: #f0fdf4; color: #16a34a; border: 1px solid #bbf7d0; }
.ppc-plat-fb     { background: #1877f2; color: #fff; }
.ppc-plat-insta  { background: linear-gradient(135deg, #f09433, #e6683c, #dc2743, #cc2366, #bc1888); color: #fff; }
.ppc-plat-yt     { background: #ff0000; color: #fff; }
.ppc-plat-li     { background: #0077b5; color: #fff; }


/* ============================================
   REAL RESULTS / SUCCESS THROUGH PPC (3 Cards)
   ============================================ */
.ppc-results-section {
    padding: 90px 0;
    background: #f8f9fa;
}

.ppc-results-header {
    display: flex;
    justify-content: space-between;
    align-items: flex-end;
    margin-bottom: 50px;
    flex-wrap: wrap;
    gap: 16px;
}

.ppc-results-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 28px;
}

.ppc-result-card {
    background: #fff;
    border-radius: 16px;
    padding: 32px 28px;
    border: 1.5px solid #efefef;
    box-shadow: 0 4px 25px rgba(0,0,0,0.04);
    transition: all 0.3s ease;
}

.ppc-result-card:hover {
    box-shadow: 0 14px 40px rgba(0,0,0,0.09);
    border-color: transparent;
    transform: translateY(-5px);
}

.ppc-result-stat {
    display: flex;
    align-items: center;
    gap: 14px;
    margin-bottom: 20px;
}

.ppc-stat-icon {
    width: 50px;
    height: 50px;
    background: #fff5f5;
    border-radius: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--red);
    font-size: 20px;
    flex-shrink: 0;
}

.ppc-big-num {
    font-size: 36px;
    font-weight: 900;
    color: var(--black);
    line-height: 1;
}

.ppc-big-num span {
    color: var(--red);
}

.ppc-result-label {
    font-size: 12px;
    color: var(--gray);
    margin-top: 3px;
}

.ppc-result-card h4 {
    font-size: 16px;
    font-weight: 700;
    color: var(--black);
    margin-bottom: 8px;
}

.ppc-result-card p {
    font-size: 13px;
    color: var(--gray);
    line-height: 1.6;
}

.ppc-result-client {
    display: flex;
    align-items: center;
    gap: 12px;
    margin-top: 20px;
    padding-top: 16px;
    border-top: 1px solid #f0f0f0;
}

.ppc-avatar {
    width: 40px;
    height: 40px;
    border-radius: 50%;
    background: linear-gradient(135deg, var(--red), #ff6b6e);
    display: flex;
    align-items: center;
    justify-content: center;
    color: #fff;
    font-size: 15px;
    font-weight: 700;
    flex-shrink: 0;
}

.ppc-result-client span {
    display: block;
    font-size: 13px;
    font-weight: 700;
    color: var(--black);
}

.ppc-result-client small {
    font-size: 11px;
    color: var(--gray);
}


/* ============================================
   FAQS
   ============================================ */
.ppc-faq-section {
    padding: 90px 0;
    background: #fff;
}

.ppc-faq-inner {
    display: grid;
    grid-template-columns: 1fr 1.4fr;
    gap: 70px;
    align-items: start;
}

.ppc-faq-label {
    font-size: 12px;
    font-weight: 700;
    letter-spacing: 3px;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 14px;
}

.ppc-faq-title {
    font-size: clamp(26px, 3.4vw, 40px);
    font-weight: 900;
    color: var(--black);
    margin-bottom: 14px;
    line-height: 1.2;
}

.ppc-faq-title span {
    color: var(--red);
}

.ppc-faq-desc {
    font-size: 15px;
    color: var(--gray);
    line-height: 1.7;
}

.ppc-faq-list {
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.ppc-faq-item {
    background: #fff;
    border-radius: 12px;
    border: 1.5px solid #efefef;
    overflow: hidden;
    transition: border-color 0.3s ease;
}

.ppc-faq-item.active {
    border-color: var(--red);
}

.ppc-faq-question {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 18px 22px;
    cursor: pointer;
    font-size: 15px;
    font-weight: 700;
    color: var(--black);
    gap: 12px;
    transition: color 0.3s ease;
    user-select: none;
}

.ppc-faq-item.active .ppc-faq-question {
    color: var(--red);
}

.ppc-faq-icon {
    width: 28px;
    height: 28px;
    border: 2px solid #e5e7eb;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 14px;
    color: var(--gray);
    flex-shrink: 0;
    transition: all 0.3s ease;
}

.ppc-faq-item.active .ppc-faq-icon {
    background: var(--red);
    border-color: var(--red);
    color: #fff;
    transform: rotate(45deg);
}

.ppc-faq-answer {
    max-height: 0;
    overflow: hidden;
    transition: max-height 0.4s ease;
}

.ppc-faq-answer-inner {
    padding: 0 22px 20px;
    font-size: 14px;
    color: var(--gray);
    line-height: 1.8;
}

.ppc-faq-item.active .ppc-faq-answer {
    max-height: 220px;
}


/* ============================================
   CTA SECTION
   ============================================ */
.ppc-cta-section {
    background: linear-gradient(135deg, var(--red) 0%, #8b0000 100%);
    padding: 90px 0;
    position: relative;
    overflow: hidden;
}

.ppc-cta-section::before {
    content: '';
    position: absolute;
    top: -60px;
    right: -60px;
    width: 320px;
    height: 320px;
    background: rgba(255,255,255,0.05);
    border-radius: 50%;
}

.ppc-cta-inner {
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 40px;
    position: relative;
    z-index: 1;
}

.ppc-cta-label {
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 3px;
    text-transform: uppercase;
    color: rgba(255,255,255,0.65);
    margin-bottom: 14px;
}

.ppc-cta-title {
    font-size: clamp(26px, 3.8vw, 42px);
    font-weight: 900;
    color: #fff;
    line-height: 1.2;
    margin-bottom: 12px;
}

.ppc-cta-desc {
    font-size: 15px;
    color: rgba(255,255,255,0.85);
}

.ppc-cta-graphic {
    position: absolute;
    right: 230px;
    top: 50%;
    transform: translateY(-50%);
    color: rgba(255,255,255,0.1);
    font-size: 130px;
    pointer-events: none;
}


/* ============================================
   RESPONSIVE
   ============================================ */
@media (max-width: 1200px) {
    .ppc-services-grid {
        grid-template-columns: repeat(3, 1fr);
    }
    .ppc-platforms-grid {
        grid-template-columns: repeat(3, 1fr);
    }
}

@media (max-width: 992px) {
    .ppc-hero-inner,
    .ppc-about-inner,
    .ppc-faq-inner,
    .ppc-process-inner {
        grid-template-columns: 1fr;
        gap: 40px;
    }

    .ppc-hero::after {
        display: none;
    }

    .ppc-results-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .ppc-cta-inner {
        flex-direction: column;
        text-align: center;
    }

    .ppc-cta-graphic {
        display: none;
    }
}

@media (max-width: 768px) {
    .ppc-services-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .ppc-platforms-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .ppc-results-grid {
        grid-template-columns: 1fr;
    }

    .ppc-steps-row {
        flex-wrap: wrap;
        justify-content: center;
        gap: 16px;
    }

    .ppc-step-item {
        flex: 0 0 calc(50% - 10px);
    }

    .ppc-step-arrow {
        display: none;
    }
}

@media (max-width: 576px) {
    .ppc-services-grid {
        grid-template-columns: 1fr;
    }

    .ppc-platforms-grid {
        grid-template-columns: 1fr 1fr;
    }

    .ppc-about-img img {
        height: 280px;
    }

    .ppc-hero-features {
        gap: 14px;
    }
}